![]() ![]() ![]() It could be said that the guidance our cap table provides is more valuable than the capital itself. We turned to the people behind the brands we admired most to build a roster of all-star investors. And how we raised capital was no different.Īfter being frustrated pitching VCs and seeing other direct-to-consumer brands raise huge amounts of capital at massively inflated valuations (and then finding themselves unprofitable with few exit prospects), we decided to go directly to where we could get the most strategic value. I ordered a bottle, and found that the bold, honest style of the ad came to life in the packaging.Today, we’re announcing we have raised $1.5M in angel funding.īlack Wolf has always promised to do things differently - from our core philosophy of simplicity and relatable brand voice to our overall attitude of rejecting the skincare industry’s established norms. Ships direct, so you don't pay more for the countless unnecessary steps between the manufacturer and a traditional retailer’s shelf.You’ll save some money by bundling your purchase, and you’ll save even more (15%) when you subscribe.With each purchase of a Black Wolf product, they offer a 30-day money back guarantee, plus free shipping in Canada and the U.S.With nearly 2,000 reviews averaging out to a 4.8 out of 5, it’s safe to say that most folks are happy with their Black Wolf skincare systems.Give Black Wolf a solid look - I”m sure happy I did. Two weeks into my regimen and I have noticeably smoother skin, am obsessed with the long-lasting, fresh smell.īlack Wolf’s no-nonsense approach to serving the modern man is as refreshing as its array of skincare and grooming products. But I can’t, and won’t, argue with the results. ![]() Yes, the body wash is 10 fluid ounces, which is smaller than most men’s body washes that are 14 fl. Two weeks into my regimen and I have noticeably smoother skin, am obsessed with the long-lasting, fresh smell. I can’t, and won’t, argue with the results. Not unlike other up and coming direct to consumer brands, they’re less about the mass-market and more about the individual consumer (dude, in this case). For example, they have products designed specifically for men with more oily skin ( Oil Free Moisturizing Gel) or dry skin ( Ultra Hydrating Moisturizer). Rather than selling one-size-fits-all products, Black Wolf proudly prefers to create products that serve real men’s needs. I especially liked how the bottle was designed so the body wash doesn’t come out too fast, which might sound like an odd detail, but I can’t tell you many times Doctor Bronner’s or Dove Men’s Body Wash has shot out of the bottle, dollar signs falling to the shower floor and washing away down the drain. I can’t tell you many times Doctor Bronner’s or Dove Men’s Body Wash has shot out of the bottle, dollar signs falling to the shower floor and washing away down the drain. Without the extra.”) I especially liked how the bottle was designed so the body wash doesn’t come out too fast. On the backside of the bottle were some cheeky reminders like, “So sad that we need to tell you this but.rinse thoroughly.” (You’ll find the same irreverent tone on the company’s home page where they boldly feature the proclamation: “Extra effective men’s skincare. The all black bottle with the lone wolf emblem is super slick, providing a differentiated look in my shower. I ordered a bottle, and found that the bold, honest style of the ad came to life in the packaging. That void was the catalyst for the brothers building Black Wolf. What’s no joke, though, is the quality and alluring fragrance of Black Wolf, a men’s skincare brand that’s quickly turned me into a loyalist (and apparently my girlfriend too).įounded by brothers Sam and Alex Lewkowict - who, despite being in their mid-20s, already boast a versatile resume of entrepreneurship - Black Wolf is their solution to the all-too-often overpriced and underwhelming industry of men’s skincare products.Īfter suffering countless disappointing grooming experiences - post shave redness and bumps anyone? - Sam and Alex couldn’t find reliable, affordable men’s skincare. The name didn’t match the scent, I guess. Lying on my chest, she took a deep breath in, and then quickly pulled away, trying to hide a smile with a giddy look in her eyes, and said, “Did you spray cologne before getting in bed?” I laugh and share that, no, I just switched to a new body wash. We were in a light-hearted mood, kissing and cuddling, making jokes. I was lying in bed with my girlfriend on what I thought was just another pandemic weeknight. Our editorial team is independent and only endorses products we believe in. If you purchase through our links, we may receive a commission. Our team is dedicated to finding and telling you more about the web’s best products. ![]()
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